Excellence is in fashion
At togninis, we pride ourselves on being fashion forward. Our expert team is at the forefront of the latest cutting and colouring trends and technologies, and we are our clients’ trusted advisors on all things hair.
We take our commitment to excellence seriously across all aspects of our business. From on-trend styling techniques to the software that is the backbone of our business, we are always pushing the boundaries to ensure we are at the cutting edge.
As General Manager, I am particularly interested in new ideas and initiatives that will help diversify our business and grow the togninis brand. When I see an opportunity, I like to grab it as quickly as possible.
Technology is essential to the success of any business, and is a key enabler of business growth. Here at togninis, it has helped us improve all aspects of our business, from managing our appointment book, to marketing, to generating sales.
BookME was designed with business growth in mind, and when it was released I thought we would be crazy not to give it a go. We had been using Shortcuts for years, and I wanted to make the most of every opportunity this technology had to offer.
In this age of instant gratification, consumers expect to be able to purchase everything they want – clothes, groceries, movie tickets, a haircut – at the click of a button.
Being able to meet this expectation is absolutely critical. Over the coming years, businesses will need to ensure they can provide this constant service, just to survive in the digital age.
Whether you’re a large chain or a boutique salon, the online environment provides you with the opportunity to keep making sales 24/7 by giving your clients the chance to book online whenever the inclination takes them.
Having online booking also demonstrates to your clients that you are forward thinking. Consumers will instinctively trust that if you can provide an excellent online experience, you will also be able to deliver a great result when it comes to their hair.
Rolling out BookME was remarkably easy. We gave our staff a basic heads-up, encouraged them to talk to clients about how to book online, and promoted it across social media, our eNewsletter, website and other channels.
Our clients have been incredibly receptive to the idea, as it makes their lives just that little bit easier. Rather than having to take time out from their busy day to call us, they can now quickly book at time that suits them.
Since we started using online booking, I’ve sat back and watched the results go up and up at a very steady pace. It has ramped up our business as a whole, and has definitely correlated with overall business growth.
We are now setting the industry standard, and our revenue from online bookings is an enormous 708% above the Australian average.
To me, this is the perfect example of how important it is to make the most of every opportunity that comes your way. The successes you can achieve by seeking out new ways of working are quite phenomenal.
About the author
Kristian Tognini - General Manager
Boundary-pusher, soccer fanatic, lover of fine dining and coffee addict, Kristian represents the next generation of the togninis brand. Having escaped the family business temporarily to embrace his passion for food and travel, Kristian returned to his togninis home in 2005. Now, with his laptop in hand and a constant supply of double shot short blacks on tap, Kristian’s entrepreneurial vision is helping steer togninis into an even more successful future.