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Five Shortcuts features you won’t want to miss

Posted on 2nd September 2016 by Fleur Murphy

Widget

Shortcuts is packed with powerful features that have been created specifically with enterprise and multi-site salons and spas in mind. From in-depth reporting and benchmarking, to social media integration, these features will help you improve business performance across all sites.

Read on to discover our top five features that you won’t want to miss out on.


Online booking widgets

Take your online bookings to the next level with our flexible online booking widgets. These are designed to let you harness Shortcuts’ online booking technology and create your own, fully-customised online booking process. You can structure the process in the way that works best for your clients, giving your web designer more creative freedom and ensuring your online bookings are a truly seamless part of your website.

Online -booking Online -booking -widgets

Above left: standard online booking
Above right: customisable online booking widgets


Automated marketing

Ensure your email marketing strategy is watertight with our powerful automated marketing features. These give you the flexibility to target the right audience, at the right time, with messages and imagery that will resonate with them. Our new Drag ‘n’ Drop templates makes creating beautiful emails easier than ever – plus, you can choose to design templates for your sites, or let them build their own. You can also gain robust insights into the success of campaigns across all sites, with real-time results including ROI, open rates, click throughs and more.

Automated -marketing


Ratings and reviews

Let your clients provide honest feedback about their service via email, without the pressure of discussing it with you face-to-face. Our ratings and reviews feature lets you understand what your clients really think, and use your good reputation to help promote your business. When negative reviews arise, you have the opportunity to address them immediately, helping you go above and beyond to turn an unhappy client into one who will be loyal to you forever.

Ratings -and -reviews


Social media integration

Integrate your Shortcuts system with your social media platforms to promote your business. There are so many ways to achieve this – from adding an online booking button to your Facebook page, to sharing positive reviews at the click of a button. This is the perfect way to generate buzz about your business across a range of social media channels, and drive bookings from new clients the moment they discover your business online.

Social -media -integration


Online forms and waivers

Capture all the essential client information to protect you and your clients on iPad or tablet. This all-new feature lets your clients enter their personal details from the comfort of your waiting area, and ensures that you always tick all the boxes when it comes to legalities such as waivers and contraindications. You decide how often this information needs to be checked, and the staff in-salon will be prompted to ask clients to fill out the online forms as required.

Forms -and -waivers


Salon app

Empower your salons to stay connected with their clients and ensure they are top-of-mind when they are looking to rebook. Our new salon app includes a fully branded option, which is perfect for enterprise and multi-site chains. Your clients will search the app store for your business name, and will then be able to choose their preferred salon from within the app. Best of all, the app is completely customised to match your branding and logo.

App


Business performance calculator

See how well each site is performing at a glance, and compare results across the industry. The Shortcuts business performance calculator lets you delve deeper to identify trends that are affecting your business. Using this information, you can develop benchmarks against high-performing salons across your business, and track how well they are performing compared with the rest of the industry. This lets you inform your business strategy and see which salons are struggling and how you can help them.

Scorecard

Fleur Murphy

about the author

Fleur Murphy is a strategic thinker and marketing expert with a passion for the hair and beauty industry. With her drive to build strong brands, Fleur has helped businesses across Australia achieve tangible results from their marketing activities. At Shortcuts, Fleur focuses on strategies to help salons, spas and clinics get the most out of their business technology.


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