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Think big for 2016

Posted on 16th November 2015 by Fleur Murphy

Think big for 2016

It seems like wherever we go, businesses across the hair and beauty industry are telling us that 2016 is shaping up to be a huge year. Business owners are preparing for a new phase of success, and are tackling some major challenges head-on.

We know, the Christmas rush is hitting now, but it’s never too early to start planning. It could be as simple as starting to think about what you’d like to achieve now, so you can consolidate your plan in January.

Here are our top tips for devising a success strategy that will see you kicking your biggest goals yet in the new year.


Think about your ambitions

Is there something you’ve been meaning to do but never quite get around to? Perhaps you need training to improve your skillset, or you'd like to change a certain aspect of the way you do business? If there were no barriers in the way, what would you do to increase your profitability? These are the kinds of questions you should ask yourself as a starting point for your plan.


Collaborate with your team

People are perhaps the single most important success factor in your business, so make sure you get your team on board with your planning. Encourage them to contribute to the process, ask them to help identify exactly what your goals should be, and let them voice their ideas about how to achieve them. You’ll see better buy-in from your staff if you let them own the process.


Don’t be afraid!

It’s easy to aim small – and perhaps it’s the little things that will truly make all the difference in your business in 2016. That said, don’t be afraid to aim for something big and even a tiny bit scary! Stepping outside your comfort zone could be just the thing you and your team needs. No one ever achieved greatness by playing it safe!


Put it in writing

Write a plan that outlines your goals, so you will have something tangible to guide your thinking if you find yourself losing focus in the new year. Create “smart” objectives – be as specific as you can, make sure you have a way to measure your success, ensure your goals are achievable (even if it’s a stretch) while still being realistic, and give yourself a time frame to realise them.


Take action

We get it – sometimes the day-to-day running of your business can get in the way of achieving your goals. We recommend breaking each objective into baby-sized steps, and taking immediate action. If you check in on your progress at the end of each month, and plan out the upcoming weeks, you’ll have a better chance of staying on top of things and not letting your big plans crumble.


What are your plans for 2016? Share in the comments below.

about the author

about the author

Fleur Murphy is a strategic thinker and marketing expert with a passion for the hair and beauty industry. With her drive to build strong brands, Fleur has helped businesses across Australia achieve tangible results from their marketing activities. At Shortcuts, Fleur focuses on strategies to help salons, spas and clinics get the most out of their business technology.


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