The fundamentals of successful holiday marketing
Posted on 3rd September 2014 by Madeline Maguire
It’s coming up to that time of the year again – can you believe it?
If the idea of gearing up for your holiday season marketing gives you a headache – don’t worry, we’re here to break it down into small pieces and help you get organised.
Choose the right promotions
Your clients are being inundated with promotional adverts around the holidays, so how can you stand out? Offer specials that are relevant around the holidays – with bonus points if they can ‘solve’ a problem. For example, in the midst of holiday parties, offer a free manicure with hair services, or discounted dry shampoo to extend a blowdry for a few extra days. Another great idea is to give away a free gift card with a service – if your client doesn’t want to spend it on themselves, you’ve given them a great gift for someone else (which equals a new client for you!)
Promoting your message
Even the best promotions will fall flat if your clients don’t know about them. Use every channel you have at your disposal to spread the message about your offer. This means not only email and SMS marketing, but your voicemail, website, social media pages, signage and flyers at the front desk and, of course, your staff.
Motivating your staff
Your staff need to become your promotional cheerleaders – and you have to lead by example. As well as training them on upselling strategies, you may also want to consider adding an element of friendly competition to motivate your team. The key is to track their progress, celebrate the wins and help them to keep their eyes on the prize.
What has been your most successful holiday promotion?
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