Cashing in on festive promotions
Posted on 2nd September 2013 by Madeline Maguire
The festive season is crunch time for your business. It’s the period when retail is likely to fly off your shelves and gaps in your appointment book seem to evaporate.
And while you will probably make more money on the spot than any other time of year, its essential to take a long-term view when you are planning festive promotions. Why? Because getting your clients trying new products and services now is a great way to secure their loyalty and increase their average spend later on. Here are some of the smartest ways to do it:
OFFER: Free gift card with purchase
Offering a free gift card when your clients spend a certain amount is a great strategy for the holiday season. If your clients choose to give the gift card away to one of their family or friends, you get introduced to a potential new client. If the clients use the gift on themselves, they are likely to try a new service that could become part of their regular beauty routine. If you struggle with the post-holiday period slow-down, you may want to set an expiry date for the end of February to get more clients coming back in at the beginning of the year.
OFFER: Discounted product with service
Want an extra incentive to close that retail sale? Offering a special holiday discount is a powerful way to do it. With research showing clients that buy retail are much more likely to stay loyal, this strategy has both short and long-term benefits.
OFFER: Promote an add-on service
Have you just introduced a new service to your menu? This is a great way to raise awareness about it, while also getting more clients to try it out. If it’s something lower cost, you way even consider offering this as a free once-off service to help your clients feel even better about their relationship with you. This option is a way to show your clients you value their loyalty, by making them feel great for a holiday party or event.
With festive promotions, the key to making them successful is, of course, preparation. Now is the time to get your shelves stocked, your gift cards ordered and your email marketing in place, and you'll be well on your way to a successful festive season.
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