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Promote Client Loyalty with Gift Cards

Posted on 14th March 2013 by Madeline Maguire

Promote Client Loyalty with Gift Cards

You know gift cards are a great way to attract new clients, but are you using them to keep the ones you already have? As well as delivering great service, ensuring your clients feel valued will have a dramatic impact on loyalty, and in turn your bottom line. Gift cards are one of the easiest and most effective methods of rewarding clients and helping them feeling appreciated throughout the year. As well as being inexpensive, it is a gift that physically keeps your clients coming back in to the salon to see you – which is the whole point, right?

How and when should you be using gift card giveaways in you business? Here are a few ideas:

Be part of their special day

Clients love that personal touch – so why not use the information you know about them such as their wedding anniversary or birthday to offer your best wishes with a gift card. If you have Set & Forget Marketing you can use this to send out an automated email all year for these events without lifting a finger.

Spread the holiday cheer

Send your clients a gift card to wish them a happy holiday season. You could even choose to invite your clients to give away one of your gift cards to a friend – a win/win situation because your clients feel special and you get a new client referral.

Make them an offer they can’t refuse

Reach out to clients who haven’t come in for a while and motivate them to return with a gift card. It’s a great way to bring clients back you may have otherwise lost and turn someone who may have been a detractor into a promoter for your business.

about the author

about the author

Madeline is a seasoned beauty marketing specialist, having worked with a wide range of consumer and trade brands throughout Australia, New Zealand and the United States. Working in a global role at Shortcuts, Madeline executes marketing strategies throughout the USA and Australian markets.


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