Getting your stylists to promote online booking
Posted on 20th February 2013 by Debbie Miller
The benefits of booking online for the client and the salon are evident. They save time and can book whenever (and wherever) is convenient and you free up your front desk to focus on the clients at hand and selling more retail products. Win, win, right? Not if your stylists aren’t promoting it and telling their clients about the new feature. If your staff is keeping quiet about online booking, current clients will never know that it’s an option. And soon, all those nice benefits aren’t being seen and your front desk is as busy as ever. The key to getting your employees talking is some good old fashioned education. Making sure stylists are comfortable with it and are aware of the benefits they will receive is the first step in growing your online booking client base.
Savvy stylists know that online booking is the way of the future and they weave client education right into the appointment. Make sure your employees know how to use the online booking system themselves so that they’re confident in walking the client through the process. By having the client use the system while the stylist is there, you’ll know all of their questions are answered and they’re comfortable doing it in the future. Plus, the stylist can show them what services to book to maintain their look and even prompt them on adding more services and treatments to increase loyalty and ticket value.
Overcoming Booking Error Anxiety
Anyone who has ever experienced the wrath of an appointment booked incorrectly or double booked knows the pain. Emotions run high, intelligence runs low and soon panic sets in. Many employees are afraid that by leaving the task of booking up to the client and a computer, mistakes are inevitable, but online booking systems actually promote booking accuracy by not allowing double bookings. Additionally, Shortcuts assigns unique colors to appointments made online so you know to call and confirm.
The average stylist services 100 clients per month. With a 40% rebooking goal, that leaves 10 clients per week who aren’t yet ready to book with you again and are unaccounted for. Online booking gives them the convenience of making the appointment on their own time. With an average service ticket of $45 that could be as much as $23,400 by years end. Stylists who understand how to “close the loop” with this technology and teach their clients how to point and click to a booking can basically drive business in their sleep.