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Melissa Payne

Mel Bio

about the author

Melissa Payne is a marketing professional and copywriter with a love of all things creative. At Shortcuts, Melissa creates marketing collateral that helps salons, spas, clinics and barbers achieve their goals and run their business more effectively.



Six steps to get set for the festive season

Posted on 1st November 2016 by Melissa Payne

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The festive season is just around the corner – in fact you’re probably already feeling the pressure! To help ease you into the festive frenzy, we’ve created this quick and easy checklist to help you get set for the silly season.

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Five tips for fabulous festive marketing

Posted on 8th September 2016 by Melissa Payne

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Now is the perfect time to start thinking about some creative holiday marketing ideas that will help you reap the rewards of the busiest time of year in-salon.

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Make your dreams a reality in 2016

Posted on 18th February 2016 by Melissa Payne

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Dreaming of a bigger, better, more successful business? They say a dream without a goal is just a wish, and there’s no better time than now to set realistic goals that will pave the way for your future success.

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