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Eric Perera

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about the author

Eric Perera is a business development expert. Throughout his career, Eric has helped thousands of businesses increase their profits with smart software solutions. At the forefront of evolving technology, Eric shares his unique insights about the latest exciting tools set to revolutionise the market.



Motivating your Staff to Sell Retail

Posted on 29th October 2013 by Eric Perera

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If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.

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Communicating successful promotions

Posted on 9th October 2013 by Eric Perera

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Communicating promotions successfully often comes down to the execution. Here are a few key pointers on how to make sure you are sending the right messages to the right people at the right time.

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Why people hate calling

Posted on 23rd August 2013 by Eric Perera

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Communicating with clients comes down to speaking their language, and increasingly that doesn't involve a phone call. These days, is calling your clients a way to keep things personal, or is it just plain intrusive?

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