Posted on 29th October 2013 by Eric Perera
If you've heard your staff say 'stylists are not salespeople!', Shortcuts sales expert Eric Perera has some great tips on how you can turn that around. There's an inner salesperson in all of us, here's how to find yours.
Posted on 9th October 2013 by Eric Perera
Communicating promotions successfully often comes down to the execution. Here are a few key pointers on how to make sure you are sending the right messages to the right people at the right time.
Posted on 23rd August 2013 by Eric Perera
Communicating with clients comes down to speaking their language, and increasingly that doesn't involve a phone call. These days, is calling your clients a way to keep things personal, or is it just plain intrusive?