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Debbie Miller

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about the author

Debbie Miller has been a driving force in education and building business strategies for more than 25 years with cosmetology schools, private salons, distributors and professional beauty manufacturers across the globe. Today, Debbie proudly works with the Shortcuts team and together, focuses on the development of Smarter Business Technologies that impact the professional beauty industry.



Loyalty and retail sales: The best kept secret in the industry

Posted on 23rd October 2013 by Debbie Miller

Loyalty

Hate it when your clients buy professional beauty products from the drugstore down the street instead of your salon? Here's the easiest way to protect your business, and your future revenue, from this unfortunate trend known as diversion.

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Promotional pitfalls: Avoiding the most common mistakes

Posted on 20th September 2013 by Debbie Miller

Thumb Retail Girl

If you've had a bad experience with running promotions in your business, you may have fallen victim to some of the most common mistakes made by business owners in our industry. Read more to find out what they are, and what you can to do ensure your next promotion is a raging success.

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Getting your stylists to promote online booking

Posted on 20th February 2013 by Debbie Miller

People Lady On Laptop7 Small 280X200

The benefits of booking online for the client and the salon are evident. They save time and can book whenever (and wherever) is convenient and you free up your front desk to focus on the clients at hand and selling more retail products.

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