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Danielle Lewis

Danielle Lewis

about the author

Danielle is the Co-Founder & CEO of scrunch.com, one of Australia's fastest growing, data-driven influencer marketing platforms. Danielle and her team are proven game-changers in the influencer world, taking on massive advertising campaigns, collaborating with the likes of Vogue, Publicis Mojo and NewsCorp. They're challenging the conventional ways of marketing, using their unique brand fingerprinting technology by automatically connecting and measuring data from social channels to identify a brand's true audience. Outside of business, Danielle's heart belongs to travel, coffee and her cat Sanchez. Learn more about Danielle.



Influencer marketing 101

Posted on 24th October 2017 by Danielle Lewis

2017 11 Influencer Marketing Thumbanil

Influencer marketing is the new word-of-mouth advertising. After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike.

Guest blogger Danielle Lewis, Co Founder and CEO of Scrunch, explains exactly what influencer marketing is and how you can harness its power for your business.

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