Posted on 21st November 2017 by Christin Riggs
The holidays are coming. First comes Halloween, then Hanukkah, Christmas and, before you know it, we will all be counting down as the ball drops into the New Year. But let’s talk about everyone’s favorite day mixed in amongst the festive season: Black Friday.
Posted on 10th November 2017 by Caitlin Adamson
We all feel the allure of the freebie. It’s almost irresistible. Giveaways not only drive sales for your salon, spa or barber business, they are also dynamite for building your database, increasing engagement with your brand on and offline and helping introduce a delicious new product or service.
Posted on 9th November 2017 by Caitlin Adamson
It’s time we up the ante on recycling because, yes, National Recycling Week starts on Monday 13th November. Many salon, spa and barber businesses in the industry are getting their grip on waste, cutting down on plastics, chemicals, and all things messy. All to help keep our beautiful country pristine. We like to help, and while we can’t remove your waste for you, we can give you a few little handy tips.
Posted on 24th October 2017 by Danielle Lewis
Influencer marketing is the new word-of-mouth advertising. After the big move towards social media, influencer marketing is the new wave of digital marketing that’s having a BIG impact for big and small brands alike.
Guest blogger Danielle Lewis, Co Founder and CEO of Scrunch, explains exactly what influencer marketing is and how you can harness its power for your business.
Posted on 20th October 2017 by Nicola Le Lievre
Giving isn’t just about warm fuzzies and full hearts, it’s also a great way to band your team and clients together to grow your salon, spa or barber business. Think about it, you make your clients feel fab about themselves on a daily basis. But there is so much more to giving than just your everyday magic!
Posted on 17th October 2017 by Caitlin Adamson
We like to be the bringers of good news here at Shortcuts. We’ve heard whispers that you’re keen for a simple way to collect signed waivers forms from clients, and have it sync straight to their online client history record.
We’re here to tell you that there is a way!
Posted on 29th September 2017 by Jessica Crane
You may want to sit down for this. The average salon loses between 10% and 25% of its client base every year so the need to attract new clients and retain them is greater than ever. This means in two to three years you could have lost 50% of your clientele!